is a boutique public relations and digital communications agency specialised in lifestyle.

We offer an array of services from brand consulting, public relations, celebrity endorsements and event management, as well as consumer and retail marketing.

Drawing on our influential network, experience and industry expertise, MIGLIORINI offers bespoke services to create brand awareness and a strong positioning on the Scandinavian market, providing new opportunities for growth.

At MIGLIORINI, we are very results driven. We collaborate closely with clients, integrating and aligning our programs with their existing efforts in order to meet their core business goals.

MIGLIORINI is a boutique agency founded by Emma Migliorini Kristensen, a native, French-Swedish PR professional with over twelve years of experience with global public relations and marketing. Before founding MIGLIORINI, Emma has been the head of global public relations & marketing at companies within the lifestyle sector. Emma has also been a consultant at Promostyl, a renowned international styling and trend forecasting agency within fashion, lifestyle and design.

Our services


Does your product and brand image reflect the same values? Does the end-consumer understand the essence of your brand? In order to develop a strong and appealing brand image, it’s essential to think of your brand as a living organism that’s unique and sensitive. We help you navigate the changes in your market to bring your brand’s stories and DNA to life.

  • Brand Strategies

  • Brand Repositioning

  • Brand Building Campaigns

  • External consultant on projects, i.e. new product development, print and digital materials, packaging design/production


From basic PR to full service counselling, MIGLIORINI works proactively to reach your target media in Scandinavia. It’s all about tapping into the brand history to find the right stories that will generate awareness and trigger the desire to engage with your product and your brand. PR communication involves a passion for storytelling. Using offline and online media channels to deliver the right messages to the right people at the right time.

  • PR Strategy

  • Media Planning

  • Press Releases

  • Media Relations

  • Product Loans to Media

  • Interviews


At MIGLIORINI, we choose the right ambassadors to help your brand get recognition - to create an immediate buzz and awareness. We manage VIP endorsements through our influential network of local and international celebrities.


We develop and execute social media strategies to increase brand visibility on platforms including Instagram, Facebook, Twitter, Pinterest and other.

We communicate the essence of your brand's values in a creative, aesthetic and unique way.


From creative concepts and planning to production and execution, we tailor events to your specific needs to create noise, build awareness and drive sales.

  • Store Openings

  • Product Launches

  • Consumer Events

  • Blogger Events

  • Press Trips